The Spirit of Jovella:

JOVELLA 2011 is the leading event of the Jewelry Industry in Israel that offers both domestic and foreign visitors fresh designs and new spirit in jewelry in an artistic mesh of ultramodern and traditional art, east and west, ancient and modern.
Jovella 2010 presents beauty, high quality, and fine design of world-class products.
Contemporary Israeli design is well regarded in fashion and architecture. Now, a new generation of jewelry designers offers yet another showcase for this spirit of art in industry and industry of art.

We invite you, manufacturers, marketers and designers, to become partners in the success of JOVELLA 2011.

JOVELLA 2010 provided a fascinating meeting place for the Jewelry Industry in Israel.
Jovella was impressive in its beauty and unique design.
About 12,000 professional people of the jewelry community and buyers from the Industry visited Jovella 2010 and met representatives of the leading companies in the field. Over 150 companies participated in the exhibition and over 120 buyers and visitors from abroad visited the trade fair.
JOVELLA 2010 was characterized by a spectacular display of designs in gold and diamonds, silver jewelry, costume designed jewelry and gemstones and also by special displays by various service providers to the Industry.
It was a fascinating and fruitful professional business encounter.

We strongly believe that this exhibition will contribute to the strengthening of “family ties” among members of complementary industries, diamond dealers, marketers, and gemstone industrialists.

It is both the Stier Group and the associated partners in this trade show, who are doing their utmost to inform the relevant buyers, in order to achieve the best position for the exhibition within the international calendar of trade fairs.

Secure your spot now - booking a place well in time, will guarantee you a good location at the trade fair.

We hereby present you with an “Exhibitor’s Brochure” for the Professional Jewelry Exhibition in Israel, which will be held on July 6-7, 2010, at the Israeli Trade Fairs & Convention Center in Tel Aviv - Building No. 10.

For Further information please contact: Yoosi Lavon - Exhibition Manager:
Tel: +972 3 5626090 Ext. 3, Fax: +972 3 5615463, E-mail: yossil@stier-group.com.

Exhibition Topics:

Exhibitors Profile:
Jewelry manufacturers, diamond & gemstone dealers, designers, jewelry marketers and service providers from Israel & abroad.

Designers’ Avenue:
The organizers will allocate a special exhibition area to new Israeli jewelry designers allowing them to exhibit in a small display area and at a special reduced price.
Exhibition space for each designer will be limited to 1 display unit. The organizers reserve the right in their sole and absolute discretion to determine whether to accept or reject potential exhibitors into the Designers’ Avenue.

Visitors Profile:
Buyers, wholesalers, jewelry stores owners, as well as men, watches and fashion stores owners, jewelry exporters, diamond merchants and gem dealers, jewelers, designers and members of the Industry.
Please note: Due to the professional nature of the exhibition, babies, baby carriages, strollers, children and youth under the age of 18, are not allowed into the exhibition halls.

Exhibition Advertising
Advertising in Israel: Advertising will be based on direct mailing, press and radio. Invitations will be sent by the organizers to all jewelry store owners and those dealing in the jewelry and fashion industries.

Advertising abroad: The Ministry of Industry, Trade & Labor has recognized the importance of JOVELLA exhibition for the promotion of the Jewelry Industry around the world. The Ministry, together with Stier Group, the Israel Export & International Institute, the Israeli Diamond Institute (IDI), and Economic Attach?s at Israeli embassies abroad, will advertise & promote Jovella at leading international trade fairs.

Public Relations for the Exhibition:
Stier Group will operate a public relations office to promote Jovella. This PR office would be available for the exhibitors, to publicize news items about their latest creative designs at the exhibition.

Seminars and Commercial Announcements:
Companies interested in renting lecture rooms in order to conduct seminars or to integrate their program in the seminar program of the exhibition, are invited to contact Stier Group conventions department at:
conventions@stier-group.com. The conventions’ framework of the that will be held at the exhibition will be published within our website: www.jovella.com.

Exhibition Catalogue:
The exhibition catalogue will be produced by a private company. The catalogue will include an index of exhibitors in Hebrew and in English (free of charge).
Advertising in the catalogue is possible, at a separate charge, to be arranged with the producer of the catalogue.

Exhibition Website: www.jovella.com
Details regarding the exhibitors, current information as well as a map of the exhibition will be added to the Jovella exhibition website 14 days prior to the opening of the event.

Timetable:
Deadline for Catalogue Entry                                           27/05/2010
Deadline for Constructed Area – Standard Services           27/05/2010
Set-up of exhibition stands                                              05/07/2010 from 09:00 AM                                               
Opening Day                                                                 06/07/2010 from 10:00
Closing Day                                                                   07/07/2010 at 20:00
Dismantling of Stands *                                                  07/07/2009 after dispersal of public *
* Dismantling of the Exhibition: Removal of jewelry from the premises between 20:00 - 21:00, strictly only after the
dispersal of the public.
* Dismantling of the Stands after 21:00 - In any case, will not be permitted prior to the removal of the jewelry from the exhibition hall.

General Security:
During exhibition hours stewards will be assigned to the exhibition hall and its entrances. After exhibition closing time and during the night the exhibition hall will be closed with 1 steward assigned to the exhibition hall.
Please note that Stier Group Ltd. does not operate security services during the exhibition. The exhibitor is solely responsible for insuring the goods in their possession. All exhibitors must accept these terms. 
Under no circumstances will the organizers accept responsibility or be liable for any damage, theft, loss or destruction of the Exhibits or any property, goods or articles or things whatsoever placed, deposited, brought into or left upon the Exhibition premises by the exhibitor. This stipulation covers exhibition hours, set-up time and exhibition dismantling.
The organizers strongly recommend that exhibitors do not leave valuables unsupervised in their booth. Furthermore, exhibitors are strongly advised to insure their goods during the exhibition with their own insurance agent or with “D2D” (details will follow).

For the third year in a row, the company “D2D” Company has been appointed as the official Secured Transportation Service at the exhibition. “D2D” will transfer the goods to the exhibition venue on the opening day and will transfer the goods back to each exhibitor’s office after exhibition closing time. “D2D” will provide secure storage of goods during the night and insurance options upon request.
“D2D” will be glad to assist you. For further details please contact Shay at “D2D” offices:
Tel: +972-3-5754901,
E-mail: d2d@d2dvalue.com.
Please note that Stier Group is not responsible whatsoever for the relationship established between “D2D” and each exhibitor, or for any actions taken by “D2D” as part of an engagement between D2D and an exhibitor.